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How Executive Transformation Actually Works 

An inside-out approach grounded in psychology and neuroscience. For leaders ready to change what’s not working

and operate with greater steadiness and intent. Professionally and personally.

Don’t Go It Alone

Leaders don’t get stuck because they lack ambition. They get stuck when old patterns outgrow their usefulness — patterns such as:

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  • Goals losing momentum, despite clear intentions

  • Habits misfiring in your current context

  • Communication falling short, stifling ideas and influence

  • Responsibilities feeling misaligned, draining energy

  • Pressure building—both external and internal

  • Fulfillment remaining elusive, even after visible success​

  • Relationships deteriorating in ways unintended

Real change demands more than working harder. It demands working smarter — from the inside out.

The engagement focuses on five internal systems:​

• Cognitive clarity​

• Emotional regulation

• Behavioral patterns

• Communication dynamics

• Identity alignment​

This is not just insight for insight’s sake. It’s a psychologically driven process with a clear focus on results. Each engagement is designed to shift performance by activating our natural drivers of behavior because, in the end, the brain is the most powerful tool for change we have.

The Process

This psychologically informed work is about rewiring how you operate, professionally and personally.

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Clients move through a structured yet deeply personal progression:

  1. Strategic goal framing to anchor intention

  2. Behavioral and cognitive insight to surface unconscious patterns (i.e. blind spots)

  3. Observation techniques that build emotional and somatic awareness, where applicable

  4. Targeted action loops that rewire behavior in real time

  5. Integrative reflection tools to sustain deep, lasting change

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The approach draws on disciplines often found in therapy—psychology, neurobiology, and attachment theory—but is applied with a focused, executive lens. By integrating these insights, the coaching process not only results into individual development but also enhances interpersonal dynamics. Leading to more effective, while fulfilling, relationships, both professionally and personally.

What Clients Are Saying…

Jen Cohn, VP of Marketing

"I came to Heleen feeling burnt out and unclear on what I wanted. Working with her over the last 9 months was transformational. She not only helped reshape the direction of my career, but also re-engineering thought patterns and behaviors that inhibited my growth and personal satisfaction. Her style of coaching enabled me to set clear goals and milestones, while also taking the time to arrive at the right "answers" on my own with her support and guidance. I highly recommend Heleen to anyone seeking to make pivotal changes in their career and lives!"
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4-week  1:1  Executive Coaching Pilot 
*you may participate once only
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This 28 day container gives you the chance to experience the power of Executive Coaching with Heleen first hand, and brings you to a clear understanding how to tap into your potential and higher aspirations.

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The 4-week Program is currently waitlisted. 

Yes! I want to be informed once spots open up!  Please, click HERE

Making the shift from internal clarity to external impact isn’t always straightforward. This coaching process helps surface what’s in the way—so leaders can act with more psychological flexibility, presence, and stability. Grounded in science. Informed by experience.

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Heleen Westerhuijs, PCC

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